MTN launches TikTok Open Time in South Africa, Nigerian subscribers excluded
By Aboki Forex —
MTN has introduced a weekly reward giving eligible South African customers one hour of free TikTok access every Sunday. The offer, called TikTok Open Time, is not available to MTN subscribers in Nigeria.
The new reward is the first service under MTN's Open Time rewards platform. Customers can claim it through the MTN App under the MyGifts section, and it provides one hour of dedicated TikTok access every Sunday.
What the offer means for MTN users
According to MTN, the initiative is designed to make its services more rewarding for customers who regularly use social media. The operator said users can spend their free hour catching up on trending videos, supporting creators, sharing content with friends, or producing their own TikTok posts.
MTN said the reward builds on the momentum of its MTN Yiyo campaign, which encourages customers to rely on a single MTN SIM. The company described the offer as another incentive for customers to download and regularly use the MTN App.
"Whether they're catching up on trending videos, supporting local creators, sharing content with friends, or creating their own posts, customers can enjoy a dedicated hour to do what they love most on TikTok," the company said.
Why South Africa was chosen
Muyiwa Lapido, Chief Consumer Officer for Prepaid at MTN South Africa, said the initiative reflects the growing appetite for digital content among South African consumers. He said customers are increasingly creating and consuming content online, making it important for MTN to provide relevant digital experiences.
TikTok has recorded significant growth in South Africa. By late May 2025, the platform had more than 17 million active users in the country, up from about four million in early 2023, according to a report by MyBroadband. TikTok also reached about 30% access among smartphone users, ranking behind Facebook among major social media platforms.
Nigerian MTN subscribers left out
For now, the promotion applies only to customers in South Africa. Nigerian MTN customers will have to wait for any similar TikTok Open Time offer to be introduced in the Nigerian market.
This means Nigerian MTN users cannot access the weekly free TikTok reward that their South African counterparts enjoy. The offer remains limited to South Africa for the time being.