X closes Revenue Sharing to new creators, introduces Original Content Rewards Programme
By Aboki Forex —
X has stopped accepting new applications for its Revenue Sharing programme and replaced it with the Original Content Rewards Programme. The new scheme pays creators based on qualified impressions from Premium users, with existing participants getting three final payouts before the old programme closes on September 7, 2026.
New programme, new rules
The announcement came on Friday, August 7, through the platform's official X Creators account. The company said the new programme would recognise creators whose original reporting, expertise, commentary, and creativity add meaningful value to conversations on the platform.
New applications for Revenue Sharing closed on Friday, July 25, 2026. Existing participants will continue earning under it until September 7, 2026. Three final payments are scheduled: August 14, August 28, and a concluding payout around September 11 covering earnings accrued through September 7.
From September 8, those creators can apply to join the new programme, subject to eligibility. Their first payment under the new scheme is expected on September 25. The first payout for creators who join the Original Content Rewards Programme before that transition date is set for August 28.
How creators earn
Under the replacement scheme, creators earn from qualified impressions. These are unique views from Premium subscribers on the Home Timeline. At least 50% of the post must be visible for an impression to qualify. Repeated views, paid promotions, and fraudulent or artificially generated impressions are excluded.
To qualify, creators must be at least 18 years old and live in a country where the programme operates. Accounts must be in good standing with X. Creators must subscribe to X Premium, Premium+ or Premium Business, have at least 500 verified followers, and generate at least 500,000 Home Timeline impressions from verified users within 90 days.
Creators must also regularly publish original content to remain enrolled. Eligible content includes threads, videos, memes, graphics, illustrations, reporting, analysis and commentary. Creators can build on existing conversations, but must add meaningful commentary, context or creative transformation. Posts without sufficient original contribution will not qualify for rewards.
Strict content standards
The company said: "Building on existing conversations is a core part of X, but simply reposting someone else's content is not enough."
Minor edits such as cropping, adding filters, adjusting speed, or placing watermarks on another person's work will generally not meet the transformation threshold, Punch reports. Content reproduced from other creators, automated posts, disinformation, and misleading material are all excluded. Accounts that violate the programme's rules face temporary or permanent removal depending on the severity of the breach.
X said: "Original content is content you personally create that reflects your own voice, perspective, expertise, or creativity."
What it means for Nigerian creators
Nigerian creators who rely on X monetisation must now meet stricter requirements, including Premium subscriptions and high verified impressions. The move comes as competition for digital talent heats up, with Facebook's Creator Fast Track offering eligible creators with over one million followers on TikTok, YouTube, or Instagram up to $3,000 monthly.